AOTW – DJ Sunshine
“Love is when you are able to give of yourself freely” DJ Sunshine.
If her definition of love is anything to go by then DJ Sunshine loves us all. For more than a decade
DJ Sunshine has been giving of her craft to the pleasure of people worldwide.
The art of DJing or manipulating the beats has been a passion of Sunshine’s since childhood. As a child growing up in St. Andrew, Jamaica Sunshine would record her favourite songs on cassettes, using them to create mixes on the family stereo set. A past student of the St. Andrew High School for Girls, Sunshine left Jamaica to pursue a degree in architecture at Miami Dade Community College.
However, art is within us, and every artist must answer the call. Her love for music trumped Sunshine’s love for architecture and the people couldn’t be happier. Sunshine returned home and started working the DJ circuit. Sunshine’s talent and musical mastery was quickly recognized. Sunshine was discovered by Marketing Consultant Karlene Walters, who made all the right moves. Walters connected with Irie FM’s Marketing Manager Brian Schmidt, who took the time out to watch Sunshine play at a local hang-out. Instantly impressed with her style, he introduced Sunshine to the late Karl Young who added Sunshine to the Irie FM team. Sunshine joined the Irie FM family in October 2001 and can be heard playing on family stereo sets worldwide Wednesdays to Fridays 2-6pm inside “The Jam.” www.iriefm.net
Her pursuit of success is undeniable and her passion for perfection is unparalleled thus DJ Sunshine being one of the few DJs to be approached by a radio station is no surprise.
‘Getting a job at Irie FM is my most memorable moment because it changed my life.”
Irie FM has made Sunshine a household name but her destiny and future are under her control. Sunshine never stops moving, evolving, reaching new spheres. DJ Sunshine is an entertainment staple- if she is spinning the music at some of Jamaica’s hottest parties; she is the MC at some of Jamaica’s top stage shows e.g. Rebel Salute, Follow di Arrow, FUEL and the list goes on. Sunshine is the first Jamaican female to own a sound system.
But with all this success Sunshine seems difficult to please, evolving from one expressive art form to the next. Sunshine’s trademark voice is now ‘riding the riddim’ of stellar musical beats. In her new role as artiste Sunshine touches on all topics from the struggle to survive to the desire to be in love; but even familiar tales become phenomenal with the Sunshine touch. Her music is relatable and her lyrics are infectious, songs like ‘Nuh let me go’, ‘I doh care anymore’, ‘Run Some Money’, ‘Conqueror’ are undoubtedly inspired by life and its day to day challenges. But even ‘riding the riddim’ can’t contain Sunshine she is creating riddims too. As a producer she has created riddims that are on heavy rotation in every disc jocks playlist including Justice, Crazy Mind and After Dark featuring some of the best in the business.
It seems the more SHE gives, the more WE want. With one of the silkiest voices on radio and a breathtaking smile the transition from radio to television was only a matter of time. Sunshine hosts the top 20 countdown show “Reggalution 20” on CVM TV at 1:10pm on Friday afternoons and online at www.livitytv.com. The show is filmed across Jamaica showcases uplifting reggae music from both Jamaican and international artistes.
“I don’t have a favourite colour. I love all colours although I do love to wear black. J”
It’s ironic that a woman with the personality and radiance of DJ Sunshine (pun intended) loves to wear black but this could just be a further reflection of her humility. Sunshine is just another hardworking Jamaican, doing her thing. Sunshine’s constant evolution is a motivator for young females walking a similar path. But watch these rays closely ladies; if Sunshine’s current momentum is anything to go by, who knows what talent this entrepreneur may bless us with next. One thing is for certain being a radio personality, disc jockey, artiste, sound system owner, producer and MC and television host has earned Sunshine the title “The First Lady of Entertainment.”
“To change the world you have to change yourself, it starts within”
Visit DJ Sunshine at http://djsunshineja.com/